Services

How I can help your business.

Software development, IT consulting, websites and content production. Hire a specific service or arrange ongoing support.

The first conversation is free. Tell me what you need so we can look at the options.

Tell me what you need → Message on WhatsApp

Custom software

4 areas

When off-the-shelf doesn't fit, or fits halfway and the team does the rest on paper.

System development

ERP, fiscal POS, marketplace, ATS and multi-tenant SaaS, from the data model to deployment.

  • Process discovery inside your operation
  • PostgreSQL with per-tenant isolation and audit trails
  • Fiscal invoicing and offline contingency when the link drops
  • Migration from the current spreadsheet without losing history
The figure you check in the morning becomes the right figure.

Integrations and automation

Delivery-app orders, WhatsApp messages and Pix receipts landing in one place, with no retyping.

  • iFood: approved integration, orders land straight in the queue
  • WhatsApp Business API: company verified as a Provider by Meta
  • Pix and automatic receipt splitting between sellers
  • Reconciliation and automatic order settlement
Nobody copies an order from one screen to another at seven in the evening.

Data analysis and BI

Dashboards that answer what you actually ask: what sells, what sits, who comes back.

  • ABC curves, RFM matrices and stockout forecasting
  • Dashboards in Power BI, Plotly or inside the system itself
  • Ingestion of the data you already have, spreadsheets included
  • A monthly report with a reading, not just charts
Purchasing decisions stop being a weekend hunch.

Designing screens with the user

A system the team won't use isn't a tech problem. It's a screen made by someone who never stood at the counter.

  • I shadow the team's day before drawing a single screen
  • You change the sketch before it becomes code
  • One finished piece per week, on a test environment that's yours
  • Training and a manual at sign-off, at no extra cost
The team stops keeping a paper notebook alongside the system.

Information technology

3 areas

The part nobody notices until it stops working: access, email, backup, domain, site uptime.

Managed IT

One fixed technical lead instead of calling a different person for every problem.

  • A single point of contact for all company technology
  • Backups with restores actually tested, not just scheduled
  • Uptime, certificate and domain monitoring
  • Inventory of accounts, access and licences
The owner stops being their own company's help desk.

Corporate email

A proposal lost to spam is a lost sale, and you never find out.

  • SPF, DKIM and DMARC configured on the domain
  • Creating, disabling and transferring users and groups
  • Google Workspace vs. Microsoft 365 comparison with a recommendation
  • Provider migration without losing history
Company email lands in the customer's inbox.

Website build and maintenance

A frozen site ages badly. Yours stays live, current and findable.

  • Publishing copy, banners, job posts and campaign pages
  • Forms wired straight into your system or CRM
  • Broken-layout fixes and speed optimisation
  • Uptime monitoring and certificate renewal
A site form becomes a system record with nobody retyping it.

Marketing and digital presence

3 areas

A system fixes the inside. This is what makes new people knock on the door.

Google Business Profile and local SEO

Showing up on the map when someone searches your service on your street usually beats advertising.

  • Complete Business Profile: photos, hours, category and services
  • Review responses and a reputation policy
  • Structured data on the site so Google and Bing understand it
  • Tracking of how many people called and asked for directions
People searching on your street find you, not the competitor.

Paid traffic

Google Ads and Meta Ads campaigns with a report that says what came in, not how many clicked.

  • Campaign structure, audiences and creatives
  • Source tracking all the way to the order or the enquiry
  • Monthly results report in plain owner's language
  • Media budget paid directly by you, with nobody in between
You stop paying for clicks and start paying for customers.

Identity and print material

Logo, flyers, menus, signage and posts — made in Canva and Figma, all in one look.

  • Visual identity and a basic brand manual
  • Flyers, menus, inserts and point-of-sale material
  • Artwork for posts, stories and social covers
  • Source files handed over at the end — they're yours
The business finally looks the size it actually is.

Video and content

4 areas

Produced in-house, from script to delivery. No agency in the middle.

Brand film and motion

Brand idents, presentation films and launch pieces, with soundtrack and post-production.

  • Script, shooting or generation, editing and soundtrack
  • Motion and idents in your own identity
  • Versions for the site, for ads and for vertical screens
  • Delivered in 1080p, ready to publish
First impressions stop depending on a phone snapshot.

Video editing

Raw footage becomes an ad: cutting, colour, captions, soundtrack and pace.

  • Editing of your own footage or stock
  • Burnt-in captions, built for people watching without sound
  • Horizontal, square and vertical in the same delivery
  • One revision round included before the final cut
The video holds to the end instead of being skipped in three seconds.

Drone filming

Aerial footage of storefronts, sites, events and city panoramas. Pilot certified by ITARC.

  • 1080p capture, own equipment and pilot
  • Storefront, outdoor area, parking and surroundings
  • Construction tracked by stage, as a progress record
  • Raw footage delivered alongside the edit
The customer grasps the size of the place before arriving.

Social media content

Vertical cuts, captions and feed pacing — the format the platform actually pushes.

  • Topics and short scripts from what the business already does
  • Vertical cuts with captions, ready for Reels and Shorts
  • Publishing calendar and tracking of what performed
  • A structured YouTube channel, with art and descriptions
The profile stops sitting untouched for eight months.
Discovery

Tell me what's stuck

Four questions. They're exactly what I'd ask in a first meeting — answering here means we start ahead, and it costs you nothing.

Pick more than one, or none if you're not sure yet.
Custom software
Information technology
Marketing and digital presence
Video and content
Send and register I'd rather use email I'd rather just use WhatsApp
Ways to hire

An arrangement that fits your project

We can agree on a defined deliverable, hourly work or ongoing support. The proposal sets out the timeline, responsibilities and price.

This fits you if

Fixed-scope project

You know what you want and want the price before anything starts.

I map the process, write the scope and fix a price. What's in and what's out goes on paper, with validation milestones and a delivery date.

Fixed price, no surprisesPayment per delivered milestone90-day warrantyTraining and sign-off at the end
This fits you if

On demand

You already have a system and a site, and need one specific thing.

A screen tweak, a new report, an integration, a bug fix, an exportable document. You ask, I quote per item and deliver. No tie-in, no monthly fee.

Per-item quote, approved upfront50% on approval, 50% on delivery30-day warrantyScheduled according to availability
This fits you if

Monthly retainer

The demand is constant and you're tired of quoting every request.

A monthly bank of hours with a dedicated lead. System, site, email and marketing sit in one contract, and you set the delivery order. This is how I contracted with a Brazil–Japan recruitment agency.

No queue, no per-item quotingUnused hours roll over up to 50%Scheduled on-site presenceMonthly invoicing
This fits you if

Full-time — employee or contractor

You have a team and need one more senior dev inside it.

I join your team, your ceremonies and your board. Fullstack, remote in Brazil or internationally. I speak English and have worked with Japanese clients.

Available as employee or contractorRemote or hybrid in São PauloFull CV and history on the about pageTechnical references on request

What do you need help with?

Use the form or message me on WhatsApp. We can arrange a call.

Message on WhatsApp Reach out on LinkedIn

rafaelmaldivas@gmail.com